The following is an analysis of the article "Retail Sales Rise, but Stores Relied on Discounts" by Michael Barbaro of the New York Times. The article can be found at: http://www.nytimes.com/2007/11/26/business/26retail.html?_r=1&ref=todayspaper&oref=slogin.
I liked the lede - I thought that it was short and catching and described the topic of the article well. The next paragraph did a good job of supporting it and attributes to the reports of two research companies, which it pulls specific information from in the following paragraphs.
Statistics and numbers are used well, spread throughout the article and are easily understood.
I thought that the article itself was well written and interesting, but I thought that the end could've been better. It was just information that didn't really fit to begin with and was just stuck at the end.
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3 comments:
I agree..poor transition from black Friday to cyber-Monday. Although, I'm not so crazy about the lede ether. I thought the caveat would have to do with the picture above of the HUGE line outside of JC Pennys...
I saw this issue initially covered by my local news station, with a bit less in-depth analysis. Overall, I think this article did better discussing the complexities of holiday shopping and comparing this year to previous years. I agree about the ending, though, it's pretty sloppy.
I liked your analysis, and i agree with your critiques. strange article.
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